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The Decline of the Large Conventional Printing Shows

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

When it comes to printing shows, drupa is obviously the leader. Typically a 14-day show with more than 400,000 attendees converging on Messe Dusseldorf, drupa showcases everything there is about printing. Interestingly, drupa 2012 showed a significant fall-off in terms of attendance, with a nearly 20% decline to 314,500. There can be little doubt that the troubles surrounding the conventional printing industry played a major role, and the growth of digital printing cannot make up for that loss....

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